Marketing Plan for Vacation Home Rentals in San Francisco

If you are planning to have a property rented in San Francisco, you have to know one thing and that’s the need to stand out. Most properties look the same in the eyes of potential short-term renters. And if you are catering something that is in a tough industry, you have no other option but to spend on marketing. Marketing is a great way to get your property out there.

Here are some of the most effective marketing strategies that can be used for home vacation rentals in San Francisco.

Know Who You Plan to Target

Unfortunately, it isn’t really easy to just stick to any marketing campaign. You need to know who your market really is and what they really want. You have to understand that there are different types of travelers out there. You may encounter a traveler who prioritizes budget packages and would even take small spaces. On the other hand, there are those travelers who prefer to go after the most expensive rooms.

Assess your property which traveler is most likely going to become interested in your place. You need to know exactly what you can offer to the table before trying to observe the typical travelers in San Francisco.

Use Social Media

Social media is powerful. You shouldn’t just be relying on print ads and the power of Airbnb as a platform. What you want is to also have your own campaign. This way, you can get more people to sign up in your property whether they are using Airbnb as a platform or not. Social media is a great way to attract the attention of people in a certain area as well if you know how to make use of paid posts.

Create a Website

You also want to have a venue where you can showcase the best photos and even add a copy that can help convince the potential guests. Now, though having a website seems a bit expensive, you have to keep in mind that it is a great investment in the end.

If you are going to have a website, be sure that the branding is going to match the social media campaign as well. Also, when you have your own website, people should be able to book on your property even if they are using a different platform. The good thing is that you can integrate the website into different platforms such as Airbnb.
But you also have to understand that a website should be mobile friendly. A mobile-friendly website can be viewed and used without a problem even in smaller screens.

And lastly, you want good content on your website if you are planning to post your property. Try your best to convince potential guests using words, videos, and images.

If you are going to have a property rented today in San Francisco, it helps to have a plan on how people will notice your property. San Francisco is known for its vibrant community that has attracted people all over the globe. With these marketing strategies, hosts can have an easier time raising their booking rate.

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Vacation Homes: How to Spot the Scam From the Real Ones in San Francisco

A lot of people today are looking to stay in a vacation home rather than stay in a hotel. And why not? This can be a good idea especially if you are looking to save some cash. Hotels tend to be overpriced considering that you will only sleep in your hotel room for a couple of hours. Now, the good news is that there are a lot of vacation homes for rent in San Francisco. Unfortunately, a lot of these vacation homes can also tend to be a scam.

What are the usual scams that you might encounter?

1. The place isn’t what it is in pictures

A lot of homes today make use of photos in order to attract potential guests. However, photos can also be misleading. This means that people tend to book on a place thinking that they will encounter a beautiful vacation home.
Unfortunately, there are some vacation rentals that are just beautiful in the picture. And in this situation, you will simply be disappointed of what you are going to see. This is the reason why it is a risk to go for new vacation rentals. You want to go for places that have been reviewed by other visitors as well.

2. The place is non-existent

There are some instances when the place that you will book is actually non-existent. Now, this is a scam that has becoming popular. But the good news is that if you are using a platform such as Airbnb, you can avoid this. You can easily report the property and Airbnb will take it out of their platform. Now, if you don’t want to waste your time, it is always important to use platforms that are trusted. You also need to see the testimonials and try to scrutinize the photos. You can simply take a look at different properties and see if it is really legit or not.

3. The place doesn’t have the amenities that are advertised

You will also have to take a closer look at what is advertised and what you are going to get. If the amenities listed are not present in the actual property, then that can be a problem. For instance, perhaps, the internet is sloppy when the property’s ad says that it is suitable for work, then this can be a problem. Or maybe, the property is said to be good for four people but the beds aren’t there?

What you have to understand is that there are some vacation homes that are quite problematic. What you need to do is to also be careful which option you go for. There are a lot of scams out there in San Francisco. You will have to do some research in order to understand which option is best for you.

There are a lot of vacation homes available out there. The good news is that you can choose the best one that first your budget. Despite the scams, it is still a good alternative to hotels. You simply have to know how to spot the bad and the good ones.

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Things That Guests Typically Look for In a Property

If you happened to be a host in Airbnb, you have to understand that the more you know your guests, the easier it becomes to generate profits from your property. But of course, this is a work in progress that you will have to work hard for.

It becomes easier to get good reviews from your guests if you know exactly what to expect. Now, though you will encounter different types of guests over the years, you have to understand that there are things that guests have in common. They have a common denominator that they want to check in every property where they can stay.

Competitive Price

The first thing that consumers love about Airbnb experience is that it is cheap. What is your baseline? You want to check the hotels and other vacation rentals in your area. You want to make sure that the price you are offering is lower than hotels. If the average price for a hotel room in your area is at $100, then you might want to ask just $50 or lower depending on the setup whether the guest will be staying with other guests or not.

Clean and well-maintained property

In addition to this, you also have to consider the cleanliness. This is a basic requirement for any hotel or vacation rental. Now, if you don’t have the time to clean the property once the guest checks out your property, then perhaps, you want to hire someone who can do this particular job.

You also want to do regular checks on your property. Is there anything that has to be fixed? Is there any leak found in the bathroom or in the kitchen? These are small things that can affect how guests are going to review your property. In fact, you want to check every property in order to ensure that everything is running in order.

Internet access

Nowadays, rarely do you see an Airbnb rental with no wifi connection. This can help the guest to communicate with the host. And also, there are a lot of guests who stay in Airbnb in order to work as well. And therefore, you need to ensure that the internet connection is stable. You want to read the reviews about an internet provider first.

Home atmosphere

If you will look at the properties handled by, you will notice that all of these properties are well decorated. It has a pleasing interior that you can compare to hotels. You need to get the help of professional interior designers if you really want to make the guests feel at home. Sometimes, it is also a good idea to implement a minimalist approach when it comes to your interior design. Not only does it lessen the things that you will need to clean, it can also be cheaper sometimes.

Checkout if you plan on becoming a host, you want to always make sure that you know what guests are looking for. Take the time to read the reviews on your property as well as other properties in order to fully understand what to expect. This can help your property become popular in your chosen niche.

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Things to Do When Your Airbnb Business is Struggling

There are homeowners today that opted to make the most out of their property. And who can actually blame them? There is currently a strong demand for Airbnb rental. It is currently in demand considering the fact that shared economy is now a thing for in different industries. You can post a room or even your entire home for rent. is a great example of which. You can find different properties listed whether you are looking for a vacation home near the beach or simply a place that is quite far from the city.

But of course, not all Airbnb business ventures work great. There are instances when hosts end up not getting the turnout that they are expecting. If you happened to have invested a good amount of money on renovation and keeping the house working but still there are no guests, then perhaps these strategies can help you.

Lower your price

It is a good idea that you evaluate your price range. There is a chance that your property is the last option among potential travelers mainly because of the price point. You will have to check the price of other properties in your area every now and then in order to understand what is reasonable and what is not. Also, you want to check the hotels. The last thing that you want is to ask the same amount as the hotels.

Check your reviews

You also want to check the reviews of your past guests. There could be instances when your guests are not giving you reviews. Also, there could be instances when they are actually making bad reviews about your property. So what exactly can you do? What you want is to change the things that your past guests don’t like. Consider the fact that you can’t change anything as an opportunity to improve your property. You also want to reply to the bad review.

Hire the right staff to take care of the property

You want to make sure that everything is covered if you are going to have the property rented by travelers. You want to make sure that the home has the necessary amenities that are expected from a home. In addition to this, it is also a good idea to take into consideration to fix the things that have been broken in your home. Let’s admit that you can’t do everything on your own. You would want to make sure that you hire the right people in order to fix what needs to get fixed in the property.

Branding is everything

You also want to make use of Airbnb as a platform to showcase what is unique about the property. You want to use the right photos in promoting the property and even find the right words. In doing so, you will be surprised by the number of people asking for the availability of your property.

If you intend to become a host, keep in mind that it can still be a gamble. There are times when you will not have guests on your property.

Checkout for more info.

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Building a Lucrative Airbnb Business

Have you heard of shared economy? You might find it as quite a strange business model. You get strangers to your home. However, today, Airbnb is a great alternative compared to the more expensive hotels. You can have your entire house rented or you can have a room rented. However, how exactly can you build a lucrative business? Considering that you don’t have any background, here are some tips on how you can increase your guests and even consider making Airbnb as your main source of income.

Good Location

You have to understand that location is probably one of the bestselling points that you can showcase to your potential guests. You have to understand that many would consider your home because it is near a train station or because it is conveniently located somewhere near a tourist spot. If you have a property that has these characteristics, then you have a chance at making a good amount of money.

Study your market

You also have to study your market. In fact, you need to know exactly who you are attracting. If your property is located in a business district, then perhaps, your property can be rented not only by backpackers but also by families who want a great environment for their children.

Once you have considered your market, you will be able to decide the right price. You want to make sure that the price is actually competitive. Aside from that, you want to make sure that they are paying for a great value. You want to add the necessary amenities and things that are usually needed by your market. If your target market is a backpacker, then maybe you want to include free maps in your home.

 Consider maintenance as a priority 

You also have to consider maintenance. You need to understand that you can’t let a broken faucet or troubles with your internet get in the way. You always want to have a plan B. In fact, you want someone who can go and check your home every now and then in order to ensure that everything is running smoothly.
Answer the questions immediately

You want to make sure that you are going to answer the queries immediately. This will increase the chance that the potential guest is going to book on your property. Keep in mind that there are many properties that potential guests can choose from. Sometimes, it is a matter of answering first that gives you the guest that you need.

In addition to this, the entire time that your guest is staying with you, you will need to make sure that you answer their queries. follows the rule that the guest should feel comfortable and any inquiry should be answered within minutes whether on Whatsapp or on the website.

If you want to run a successful Airbnb business, you will have to make sure that you follow these tips. You will be surprised by the difference that it can make to your booking rate and even in the reviews to your property and checkout for more info.

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Airbnb Rental 101: How to Get It Right The First Time Around

Shared economy is now in demand. It is a game changer that is now worth billions of dollars. In fact, this is the reason why the likes of Uber and Lyft are becoming so popular. Also, for tourists, many are no longer going after hotels mainly because there is a better alternative. Also, forget going to a hostel stuck with other strangers in a small room. In fact, Airbnb is popular for this reason. offers great tips on how you can get things right the first time around if you plan on using your real estate as an Airbnb rental. Even if you are a just a beginner with no background whatsoever, you can get things right. Here are some of the things that you need to do.

Be a Courteous and Good Host

Ever asked yourself how you want to be treated as a guest? You want to make sure that you are going to provide your guests with what they need. For instance, you want to make sure that you provide them with all the right instructions how to get in and out of your property. A lot of owners simply give instructions such as the PIN for their lock at home in order for the guest to get on the property themselves.

Provide a Good Comfortable Atmosphere

Here, you have no other choice but to actually invest. Vacation homes 365 offers a variety of home options for you to choose from. You can actually get to see the most comfortable place for less. As a host, you want to make sure that you are going to invest in your interior. This makes your home stand out. Keep in mind that first impressions do matter.

Always ensure strong WiFi connection

You also want to make sure that you get an internet provider that is reliable for your guests. You don’t want them to end up having trouble with your Wifi because this will surely reflect on your rating. You also want to provide them with your number that they can contact in case something goes wrong with your internet connection or anything that they need assistance with.

Get a property management team

If you are living outside the country or if you think that cleaning and micromanaging the property seems too much for you, why not get a management team that can help you fix everything. You have to understand that property management is an area that a lot of owners miss. DIY might save you some cash but it can also be very problematic and tiring at the same time.

A property management team can provide the necessary cleaning and sometimes even communication on your behalf. They can answer questions instantly especially when it is urgent.

If you have a property that you want to turn into an Airbnb, be sure that you are going to consider these things especially for a beginner. Keep in mind that a lot of homes are now turned into a vacation rental. This could provide extra cash for your property instead of being idle.

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“Launching Your First Airbnb Rental – How to Avoid all the Mistakes a First Timer Will Make”- by

Indeed, even the most astute individuals have “expectations to absorb information”, and expectations to absorb information can be exceptionally costly when you are managing a great deal of cash on the table. That implies keeping in mind the end goal to do the most ideal activity when first propelling your first get-away rental, you can’t do only it. So working with an organization like, guarantees you don’t commit the numerous errors learners do, and promises you greatest benefits rapidly from the get go when setting up and dealing with your get-away rental.

Set-up and dispatch is the principal most basic stage. A genuine case and reference that we provide for our new customers, is a customer of our own in 2017, that came to us a little baffled about the dispatch of their first excursion rental home. They had ran it for 2 or 3 months, and when they came to me their gross appointments/deals for June, was about $4,750.00. Our organization was employed in late July, and we re-did the whole house and advertising in two weeks, and in August they made over $26,000 in their first month, and from that point forward normal over $21000+ every month, around 5 times more than they were improving the situation themselves. We take 10 to 20% commission for our administrations, however as should be obvious from the consequences of this case, its well justified, despite all the trouble. On the off chance that you dispatch your summer home wrong, which any newbie (or even second or third clock) will without a doubt do, we are discussing a distinction of in excess of a hundred thousand dollars in simply the main year. Truth be told, in all probability you would have an excessive number of expenses, and you would rapidly get yourself unfruitful.

The reason why its easy to make mistakes on vacation rental launches, is for a multiple number of reasons, but the top five areas that people fall short way short in are the following

1-Interior Design Skills (specifically for Airbnb in mind)

2- Weak advertisement – there are over “19” adjustments here that greatly effect your sales, most people will don’t know how to do this part, and will severely cut their sales. Also there are multiple web-sites and you need experience on how to deal with each – some take payment other require merchant services

3- Guest Management to get Good Reviews – there is experience you need for having your house ready for guests and what they expect as far as interaction

4 – Sales and Marketing of their Adds

5- Proper interviewing of guests to weed out bad guests who steal and have parties

In the wake of propelling in excess of 55 excursion rentals of our own in the previous 4 years, we have as of late opened our administrations to the “specific open”, and on the off chance that we like the property you bring to the table and we want to profit on it, we might want to be your powerhouse for dispatch, showcasing and administration. Climate or not you have right now have a get-away rental that needs a make-over, or simply require administration, we can deal with this just for you. On the off chance that you need to be hands on in administration, we can enable you to dispatch, advertise, however tutor you the entire way so you get the experience, and we take to a lesser extent a commission for this. We work with the two proprietors, and furthermore only occupants who need to Airbnb their place either full time or low maintenance and profit amid the time they lease it out.

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